For founder-led B2B companies
Your sales team should run without you. Right now, it can't.
We install the sales operating system founder-led companies need to build a repeatable, scalable sales engine. So your team closes without you in the room, the number holds when you step out, and you finally own something you can sell.
For CEOs, founders, and owners with a sales team of 2+
700+ clients served. Salesforce ranked Venli #4 globally. Founded by Marcus Chan, $195M ex-Fortune 500 exec and Wall Street Journal bestselling author.
Your reps aren't broken. Your sales system is.
Good reps don't fix a broken sales system. A broken system breaks good reps. The real problem was never your people.
The system was always you, and no one ever wrote it down. So every hire inherits the same broken foundation, and you stay chained to the deals.
- ✓ "I can't create predictable revenue without being in the deals myself."
- ✓ "Our revenue has stalled and we keep missing the number."
- ✓ "My sales team underperforms the moment I stop driving it."
- ✓ "I've hired reps and I'm still the one closing."
- ✓ "I tried hiring a sales VP, and that didn't work either."
- ✓ "I don't actually know what good looks like."
The more valuable you are to your company's sales, the less valuable your company is.
The time you'll never get back.
The nights, the weekends, the vacation you keep not taking.
The growth you're capping.
The number can only grow as fast as the deals you personally touch.
The exit value you're destroying.
A company that only sells when you sell is worth a fraction of one that sells without you.
Every quarter YOU stay the system, the bill gets bigger.
Your calendar fills with deals only you can close. Your best reps plateau, because there's nothing to learn from a process that lives in your head.
Your underperformers quit, so you hire again. The new reps take months to ramp, burn through good pipeline, and eventually you let them go. Then you start over.
And the number you'll one day sell for keeps shrinking, because no buyer pays full price for a company that depends on you. The good news: this is a structural problem. And structural problems get fixed.
One system. Three layers.
The Revenue Engine OS.
A sales team that runs without you needs a system at three levels. Right now, all three run through you. We build them into the business, then hand you the keys.
The Strategy
How you win, decided and documented, so the plan stops living in your head.
The Cadence
The weekly coaching, deal reviews, and manager scorecards that make it stick, so behavior actually changes.
The Playbook
How you sell, written down, so any rep can run it and knows exactly what good looks like.
The Revenue Engine OS installs in three phases.
Each one builds on the last.
See where you're really stuck.
Before we change a thing, we go deep. We review 12 to 24 months of pipeline, your recorded calls, and your entire sales process end to end. Then we interview your leaders, your reps, and everyone who touches the number, so we see exactly how your business sells and where it depends on you.
Build the system that sells.
We coach your live deals in weekly Win Rooms with your reps, and build the system underneath with you and your leaders. The playbook, the manager scorecards, the pipeline cadence, the stage definitions, and the hiring and onboarding system - built from your own calls, never pasted from a template.
Now it runs without you.
We train and coach your managers to run the cadence themselves. New hires ramp against the standard instead of guessing for six months, and your existing reps get retrained to the new bar. Then we hand you the keys: the dashboard, the SOPs, and a team that runs it without you.
We work with one type of founder.
This is for you if...
- You're a CEO, founder, or owner of a B2B company doing $2M to $30M.
- You have a small sales team - 2 to 20 reps - that still leans on you.
- You're still the best closer in the building.
- You've hired reps, and maybe a VP, and you're still in every deal.
- You're ready to build the system, not just read about it.
This is not for you if...
- You're pre-revenue or too early to have a sales team.
- You want a motivational coach or accountability partner, not a system.
- You're not ready to implement and put your team in the work.
- You're an individual rep looking for your own coaching.
- You want a magic script and no change to how you sell.
Built for the owner of the number. Your sales leaders and execs join the sessions where it helps.
This isn't a course. It isn't a training.
It isn't done for you, and it isn't left to you.
We install the system with you and your team, one-on-one, on your live deals, then hand you the keys. You don't get a framework on a shelf. You get an operating system running in your business, and a team that can run it after we leave.
What Leaders Achieve With Venli
"We went from $10M to $16M. Our average deal size went from $19K to $300K. Our margins are better than it’s ever been!"- Bruno Lecoq, CEO of Bemo
“Hire Marcus and the Venli team. It’s one of the best decisions we’ve made for our business. He’s saved us at least $1M-$3M”- Ash Wendt, Co-Founder at Cowen Partners
“We’re up 75% year over year with Enterprise deals” - Sarah Icely Hill, SVP of BrandActive
We closed 30 new accounts in 10 weeks and our ANNUAL goal was 50! Thank you so much for your continuous guidance!
Venli built our entire sales system, from recruiting and interviewing the right reps to onboarding, coaching, and the playbooks that run it. Within weeks our strugglers turned around, and the team got sharper, more accountable, and more confident.
We are on track to more than double our sales from last year. Could not have done it if I had not gotten involved in your program.
We grew 700% year over year
We’ve 4-5X’ed our sales. The ROI has been insane.
We’ve more than doubled our revenue and size. Already have 4X the business inn the pipe this year as we did all of last year.
We’re 2X last month’s revenue. THANK YOU!!
I’ve had my head of sales get help from Marcus on ramping up our sales team. Besides abundance of amazing tools and methodologies of sales, we've been enjoying having more predictable revenue.
We starting booking more meetings and generating more pipeline within 30 days! Sales is hard but when you are given a tried and true process, just stick to it.
Marcus gets it. We partnered to assess and optimize our sales engine, and he brought a highly data-driven approach: quickly identifying what to sustain, what to improve, and why. His recommendations were practical and completely sound, grounded in real analysis rather than opinion. What I appreciated most was his ability to peel back the layers and diagnose root causes, not just treat the symptoms. He's consultative, responsive, and genuinely easy to work with. I'd recommend Marcus to any sales leader looking to strengthen and optimize their organization's sales engine.
After 8 months, we are 300% to goal with the highest retention rate for new sales hires I have ever seen.
I thought I had a pipeline problem. Venli showed me the real issue. The Venli team came into our Executive Snapshot with 12 months of my CRM data already mapped - win rates by segment, revenue concentration risk, deal trajectory, stale pipeline. They knew my business before I said a word. What I thought was a pipeline problem turned out to be a systems problem. No repeatable hiring process, no onboarding, no management rhythms - just a player-coach trying to outwork a broken foundation. The Executive Snapshot gave me the surface picture. The diagnostic goes deeper - call data, team analysis, a full breakdown of where revenue is actually leaking and a roadmap to fix it. For any CRO or sales leader who knows something's off but can't pinpoint it, that's where the real work starts. Book the diagnostic before you hire your next rep.
What Sales Leaders See On The Ground
“We’ve scaled from $2M to $15M with 100% team retention” - Joe Marino, Sales Director at BrightThinker
“With Venli's help, I got every single rep on my team to hit their number and we became the #1 team in a few short months after hitting $15M.”- Dustin Philips, Sales Director at ZoomInfo
“We sold $3.1M on a $1.2M quota”- Josh Patino, VP of Sales at Funnel Leasing
What Your Reps Say When It Lands
I blew out my ramp quota and closed $216K in my first quarter and closed the biggest deal in the company history!
Just crossed $2MM ACV closed so far. Your coaching is next level.
I've closed 3 new logo enterprise deals in under 6 months with the company now - can't thank you enough!
My close rate has been 100% over the last 2 months
I brought in 26 new clients in March!
I just closed the largest deal of my sales career to date! Just shy of a 6-figure deal!
I hit over quota last month and my commish will be $15K at the end of the month. Thank you!!!
I hit and exceeded my annual quota in 5 months!!
Closed my Q3 at 205% attainment!
Just closed my first deal at this new company and I was able to increase the deal size by 66%! I’ve only been in the selling cycle since last Thursday!
I closed my biggest deal: a $1.2M 3 year deal!
Recommended By Industry Leaders
Built by operators who ran the teams, not trainers who read slides.
Our founder, Marcus Chan, has run sales teams at every size - from 2 reps, to 20 reps, to a 110-person org with a $195M P&L. He earned 12 promotions in 8 years, hit #1 in every role, and learned firsthand how to build a system that wins without leaning on one heroic closer.
He wrote Six-Figure Sales Secrets, a Wall Street Journal and USA Today bestseller, and the framework behind it is what we install as the Revenue Engine OS. Every strategist on our team has carried a quota and built and scaled teams from the field. We install what we've run.
Questions we hear before every founder starts.
I've tried sales training and it didn't stick. Why is this different?
Training is an event. Reps get fired up for two weeks, then behavior snaps back. We coach your live deals first and build the system underneath, so behavior changes before we ever run a training.
I'm already stretched thin, and I'm the one in every deal. How much time is this?
Two to three hours a week. We do the heavy lifting on analysis and building. Your team shows up to the sessions, and we turn that time into a system that outlasts us.
I've been burned by a VP hire or a consultant.
Those were pieces. We install the whole system and prove it on your live deals inside the first 30 days.
We have other execs and sales leaders involved, is that a problem?
No. This is built for the owner of the number, and we bring your leaders and reps into the work. The Diagnostic includes interviews with your whole team.
I'm not planning to sell my company.
"Runs without you" is the goal whether you sell or not. It means the number holds when you step back, your calendar clears, and the company is worth more, on your terms.
What does ROI actually look like?
Three places. Revenue: stuck deals start moving in the first 30 days, and win rate and deal size climb as the team runs the playbook. Clients typically see 10 to 20 point win-rate lifts and average deals up around 28%.
Time: you step out of the deals and your calendar clears.
Company value: a business that sells without you is worth far more than one that runs on you. Most founders see the first return inside the first month, before the system is finished.
What happens after the call?
If the upside is obvious and you're a fit, we show you exactly what working together looks like and scope it on the spot. If it isn't, we tell you that too, and will advise you the best we can on recommendations on what to do next.
Ready to build a sales team that runs without you?
Your reps aren't broken. Your sales system is. And it has a solution. We work with a limited number of founders each quarter. If you're ready to build sales that outlast you, start here.
700+ clients • $950M+ in client revenue • Salesforce ranked #4 globally
Designed for leaders doing $2M to $30M, with a sales team of 2 or more.
Helping founder-led B2B companies build a sales team that runs without them.
FOLLOW US
CLIENT RESULTS
RESOURCES
CONTENT
ACCOUNT
Venli Consulting Group - B2B Sales Training & Revenue Consulting | © 2026 All Rights Reserved
Privacy Policy Terms and Conditions
Results Disclaimer: The case studies and revenue figures referenced on this site, in our materials, and in our training are examples of past client outcomes and/or our own results. They are not a guarantee that you or your company will achieve the same results. Every B2B sales organization is different. Your results will depend on factors such as your market, pricing, product, pipeline quality, team, and execution.
We make no guarantees or warranties regarding specific revenue, profit, or performance outcomes. Any strategies, frameworks, or recommendations we share are for informational purposes only. You are responsible for your own business decisions and results.
All business entails risk as well as sustained effort and action.