How to Build a Sales Team for a Product the Market Doesn't Understand Yet
NestSTEPS co-founder Larry Salazar on selling a brand-new category: why he stopped hiring closers, how PR drove pipeline, and the partner move most founders get backwards.

NestSTEPS co-founder Larry Salazar on selling a brand-new category: why he stopped hiring closers, how PR drove pipeline, and the partner move most founders get backwards.

A repeatable sales system beats raw talent every time. Here are the 4 systems that take a rep from C-player to the top 1%, and keep them there.

CallRail VP of Sales Margaret Wise on why introverts close better, how silence moves deals, and how her team used AI to raise conversion without adding headcount.

Same 15 reps. 28% to 42% win rate. $1.4M added in 12 months. The full playbook inside.

Helping founder-led B2B companies build a sales team that runs without them.
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