Sales Leadership

How This GTM Firm Went from Chaos to Scaling to $1M+

August 18, 20251 min read

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Carol had always been the #1 rep.

Top 1% in every org.

Feared nothing in sales.Until she became CEO of a GTM consulting firm…

…and nearly walked away from it.

Why?

Because everything she thought she knew about building a revenue engine stopped working.

Activity wasn’t the problem.

Her team was talented.

But growth stalled and anxiety crept in.

Then she uncovered something most sales leaders miss:

Hidden conversion leaks in her funnel that no CRM or pipeline review ever flagged.

That changed everything.

“Now we’re pacing toward 7 figures. Not from hustle. From fixing the real issues.”

In this short interview, Carol shares:

How imposter syndrome creeps in even at the top

The compound effect of small GTM gaps

Why most sales orgs miss the real problem

The key strategic shifts that helped her win back momentum

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