7 Questions That Close Deals

Most reps think they're doing discovery.

No.

They're doing an interrogation.

And that's why they get:

Surface level answers.

Generic objections.

Deals that ghost.

Here's the problem:

You're asking questions to check boxes.

Not to understand what's really going on.

So you get objections like:

I need to think it over.

Call me back next quarter.

Let me talk to my team.

Send me more information.

It's not a timing problem. It's not a budget problem.

It's a discovery problem.

The prospect never opened up. Never told you the truth.

Here's the shift:

Stop asking: "What's your budget?"

Start asking: "What is this costing you... not just in dollars, but in time, stress, missed opportunities?"

Stop asking: "Are you the decision maker?"

Start asking: "Can you walk me through how decisions like this typically get made?"

Stop asking: "Are you interested?"

Start asking: "If you don't solve this in the next 6-12 months, what happens?"

Same call. Different questions. Different outcome.

The psychology:

When they say it out loud, they believe it.

When you say it, they resist it.

Your job isn't to convince. It's to guide.