How This VP Doubled Revenue With Zero New Hires

Most sales leaders are accidentally destroying their teams.

They think they're being helpful by jumping straight into tactical fixes. They believe more activity will solve pipeline problems. They promote based on individual results without measuring leadership potential.

Jessica, VP of Sales at Advanced Local, learned this the hard way. After 22 years building teams at companies like Hiboo and Advanced Local, taking over underperforming markets and transforming them into top performers, she discovered the brutal truth about sales leadership.

The problem isn't your people. It's your approach.

In this deep dive conversation, Jessica reveals why "people first, performance follows" beats every other leadership strategy, how to build trust with teams that don't know you, and the framework elite leaders use to scale without adding headcount.

Plus, she shares the one interview question that reveals true sales leadership potential and why getting in the car with your reps on day one changes everything.

If you're tired of watching talented reps burn out from poor leadership, or wondering how to double revenue without hiring more people, this episode will change how you think about sales leadership forever.