How 700+ Clients Closed $950 Million Using This 6-Step Demo Script

Most demos lose the deal before the close even starts.

Why?

They overwhelm. They confuse. They feel like product tours, not solutions.

But the top reps I coach?

The ones closing deals that add up to $950 million in revenue and $100 million+ in commissions?

They follow a system.

The IMPACT Framework

It’s a 6-step process designed to do three things:

1. Make the cost of inaction crystal clear

2. Align your solution perfectly to the buyer’s pain

3. Eliminate objections before they even come up

In this new YouTube video, I break it all down:

-The discovery mistake that ruins most demos before they start.

-How to present solutions without feature-dumping.

-The simple trial-close that makes “yes” the obvious answer.

This isn’t theory.

It’s part of the system that’s driven my client to:

✅ 19,000+ closed deals

✅ $950 million+ revenue

✅ $100 million+ commissions

Watch the full breakdown, it will make you rethink every demo you’ve ever run.