Most sales reps are struggling to hit quota right now.

Meanwhile, one of my coaching clients just finished at 418% of his annual target and ranked #1 out of 600+ reps at Salesforce.

The truth about being a top performer?

It's not about working 80-hour weeks or having some "secret" closing technique that nobody else knows.

It’s about having the right system.

Joseph Marasco went from being "fearful" about his ability to replicate success to becoming the #1 AE in Salesforce's entire SMB segment in just 12 months.

And here's what separates him from everyone else:

👉 He completely rejected the product-focused approach most reps use
👉 He built an intentional operating system for his entire day (not just sales calls)
👉 He knew exactly which KPIs to track from day one
👉 He started building a business case without prospects even realizing it

In this interview, Joseph shares exactly how he transformed his approach to selling and found himself on stage at Salesforce's sales kickoff being recognized as their top performer.