The Leadership Mistake That's Killing Your Revenue (And How Christina Brady Fixed It)

Most sales leaders are accidentally destroying their teams. They think they're being helpful by asking "What do you think you should do?" in 1:1s. They believe scripting calls will scale success. They promote their best reps without measuring leadership skills.

Christina Brady, CEO of Luster AI, learned this the hard way. After going through five reduction in forces and leading teams at Groupon, Glassdoor, and other high growth companies, she discovered the brutal truth about sales leadership.

The problem isn't your people. It's your system.

In this deep dive conversation, Christina reveals why most sales training fails, how to have difficult conversations without breaking trust, and the framework elite leaders use to develop their teams. Plus, she shares the worst leadership advice she ever received and why "always be closing" made her question everything.

If you're tired of watching talented reps struggle as managers, or wondering why your top performer can't replicate their success across the team, this episode will change how you think about sales leadership forever.