Sales Training

The 3-Step Blueprint to Running The Perfect Sales Training Meeting

January 13, 20251 min read

Some of you need this reality check: your weekly sales meetings are broken.

I’ve been in sales for almost 2 decades, and here’s the brutal truth—most sales leaders are wasting their time in meetings that do nothing to move the needle.

If you think checking a box on your calendar is enough, you’re already losing.

In my latest video, I break down how to run a world-class Weekly Sales Training Meeting that actually transforms your team’s performance using my EDRA framework:

• Educate your reps on a specific tactical skill framework
• Demonstrate what excellence looks like.
• Roleplay to lock in habits.
• Assign Action Items to drive execution.

I’ll even share the exact 60-minute structure that helped me lead a team of 110+ reps to consistently smash their targets year after year.

If you’re a leader, you owe it to your team to stop the endless cycle of boring, ineffective meetings.

This isn’t about doing more—it’s about doing it better.

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